Featured
How good is Gemini 3.8 Flash at commerce?
Gemini 3.8 Flash Medium tied our previous winner of 3.7 High, but higher thinking on 3.8 was not all that good
• 6 min read
Ilya Valmianski AI engineering e-commerce Gemini
E-Commerce
13 articles
Featured
American Trench started texting customers after delivery. Four weeks in, they were buying again 37% more often
In a randomized A/B test, thousands of customers who received a Signals text after delivery repurchased 37% more often after four weeks than a holdout that got nothing. Among customers who replied, the lift was 74%. All this without the need for discounts or ad spend.
• 7 min read
Signals Team case study e-commerce customer experience iMessage menswear repeat purchase
Featured
How good is Gemini 3.7 Flash at commerce?
Gemini 3.7 Flash High matched our production Gemini 3.5 Flash configuration on 35 customer-agent tasks while cutting Standard-tier cost per run by 52%.
• 6 min read
Ilya Valmianski AI engineering e-commerce Gemini
Featured
Gemini 3.5 Flash-Lite lost to 3.1 Flash-Lite, and more thinking didn't help
We benchmarked Gemini 3.5 Flash-Lite against Gemini 3.1 Flash-Lite and Gemini 3 Flash Preview on an e-commerce catalog agent. The newer model cost more and passed fewer tasks end to end.
• 8 min read
Ilya Valmianski AI engineering e-commerce Gemini
Featured
Jordan Craig started iMessaging customers after delivery. Two weeks in, each conversation was worth an extra $30
In a completed A/B test across thousands of customers, each Signals conversation with a Jordan Craig customer added an estimated $30 in repeat revenue within two weeks of the post-delivery check-in, measured against a randomized holdout.
• 8 min read
Signals Team case study e-commerce customer experience iMessage streetwear repeat purchase
Featured
Memory turns a post-delivery text thread into a revenue channel
A post-delivery text thread that remembers the exchange, the gift recipient, and the product a customer was already eyeing stops being a delivery check-in and starts earning revenue, conversation after conversation.
• 14 min read
Ilya Valmianski customer experience support e-commerce data AI post-purchase repeat purchase
Featured
How Quaker Marine turned post-delivery check-ins into 51% more repeat purchases with Signals
In a randomized experiment across 1,910 customers, Signals lifted repeat purchases by 16% at 3 weeks. Among customers who engaged in post-delivery conversations on iMessage and RCS, repeat purchase rates were 51% higher.
• 9 min read
Signals Team case study e-commerce customer experience iMessage repeat purchase
Post-Purchase Concierge vs SMS Marketing, Helpdesks, and Return Portals
How building a one-to-one relationship with every customer differs from broadcast SMS, support ticketing, and self-serve return portals.
• 16 min read
Ilya Valmianski customer engagement sms customer experience AI comparison e-commerce
Best Customer Support Platforms for Ecommerce Apparel (2026)
A 2026 comparison of Gorgias, Zendesk, Intercom, Gladly, Re:amaze, and Signals for apparel brands. Helpdesks, chat suites, and personal customer relationships through concierge texting.
• 9 min read
Ilya Valmianski customer support helpdesk comparison e-commerce apparel sms customer engagement
Best Texting Services for Ecommerce Apparel (2026)
A 2026 comparison of Attentive, Postscript, Klaviyo, Yotpo SMSBump, Emotive, and Signals for apparel brands. Marketing broadcasts vs two-way conversations.
• 11 min read
Ilya Valmianski sms texting comparison e-commerce apparel customer engagement retention
Best Return Portals for Ecommerce Apparel (2026)
A 2026 comparison of Loop, Narvar, AfterShip, Happy Returns, ReturnGO, and Signals for apparel brands. What each tool does best and where the personal customer relationship fits.
• 11 min read
Ilya Valmianski returns return portal exchanges comparison e-commerce apparel customer engagement
Featured
SMS CX Shouldn't Be NoReply
E-commerce made returns frictionless by eliminating the moment to help. Proactive SMS gives that moment back.
• 12 min read
Ilya Valmianski returns e-commerce customer experience AI post-purchase
Featured
The End of Reactive Support
How proactive post-purchase engagement can prevent returns, convert refunds to exchanges, and build customer loyalty in e-commerce.
• 11 min read
Ilya Valmianski returns e-commerce customer experience AI post-purchase