Featured
How good is Gemini 3.8 Flash at commerce?
Gemini 3.8 Flash Medium tied our previous winner of 3.7 High, but higher thinking on 3.8 was not all that good
• 6 min read
Ilya Valmianski AI engineering e-commerce Gemini
AI
8 articles
Featured
How good is Gemini 3.7 Flash at commerce?
Gemini 3.7 Flash High matched our production Gemini 3.5 Flash configuration on 35 customer-agent tasks while cutting Standard-tier cost per run by 52%.
• 6 min read
Ilya Valmianski AI engineering e-commerce Gemini
Featured
Gemini 3.5 Flash-Lite lost to 3.1 Flash-Lite, and more thinking didn't help
We benchmarked Gemini 3.5 Flash-Lite against Gemini 3.1 Flash-Lite and Gemini 3 Flash Preview on an e-commerce catalog agent. The newer model cost more and passed fewer tasks end to end.
• 8 min read
Ilya Valmianski AI engineering e-commerce Gemini
Featured
What apparel retailers learn when customers can text back after delivery
Signals data from thousands of post-delivery conversations shows why ordinary customer replies can become service recovery, repeat purchases, and usable retail intelligence.
• 10 min read
Ilya Valmianski apparel customer experience iMessage repeat purchase post-purchase AI
Featured
Memory turns a post-delivery text thread into a revenue channel
A post-delivery text thread that remembers the exchange, the gift recipient, and the product a customer was already eyeing stops being a delivery check-in and starts earning revenue, conversation after conversation.
• 14 min read
Ilya Valmianski customer experience support e-commerce data AI post-purchase repeat purchase
Post-Purchase Concierge vs SMS Marketing, Helpdesks, and Return Portals
How building a one-to-one relationship with every customer differs from broadcast SMS, support ticketing, and self-serve return portals.
• 16 min read
Ilya Valmianski customer engagement sms customer experience AI comparison e-commerce
Featured
SMS CX Shouldn't Be NoReply
E-commerce made returns frictionless by eliminating the moment to help. Proactive SMS gives that moment back.
• 12 min read
Ilya Valmianski returns e-commerce customer experience AI post-purchase
Featured
The End of Reactive Support
How proactive post-purchase engagement can prevent returns, convert refunds to exchanges, and build customer loyalty in e-commerce.
• 11 min read
Ilya Valmianski returns e-commerce customer experience AI post-purchase