Jordan Craig × Signals
+$30 per conversation, in 2 weeks
Each post-delivery text added an estimated $30 in repeat revenue within two weeks, measured against a randomized holdout (p = 0.03). 36% of customers texted back.
“What stands out is that the growth is both incremental and profitable. In an A/B test we saw that every Signals conversation made us an extra $30 after 2 weeks.”