<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Signals Blog</title><description>Insights on e-commerce returns, post-purchase experience, and how AI is transforming customer service</description><link>https://www.returnsignals.com/</link><language>en-us</language><copyright>Copyright 2026 Signals</copyright><webMaster>noreply@returnsignals.com (Signals)</webMaster><managingEditor>noreply@returnsignals.com (Signals Team)</managingEditor><ttl>1440</ttl><item><title>How good is Gemini 3.7 Flash at commerce?</title><link>https://www.returnsignals.com/blog/gemini-3-7-flash-main-agent-eval/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/gemini-3-7-flash-main-agent-eval/</guid><description>Gemini 3.7 Flash High matched our production Gemini 3.5 Flash configuration on 35 customer-agent tasks while cutting Standard-tier cost per run by 52%.</description><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><category>AI</category><category>engineering</category><category>e-commerce</category><category>Gemini</category><author>Ilya Valmianski</author></item><item><title>Gemini 3.5 Flash-Lite lost to 3.1 Flash-Lite, and more thinking didn&apos;t help</title><link>https://www.returnsignals.com/blog/gemini-3-5-flash-lite-agent-eval/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/gemini-3-5-flash-lite-agent-eval/</guid><description>We benchmarked Gemini 3.5 Flash-Lite against Gemini 3.1 Flash-Lite and Gemini 3 Flash Preview on an e-commerce catalog agent. The newer model cost more and passed fewer tasks end to end.</description><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><category>AI</category><category>engineering</category><category>e-commerce</category><category>Gemini</category><author>Ilya Valmianski</author></item><item><title>Jordan Craig started iMessaging customers after delivery. Two weeks in, each conversation was worth an extra $30</title><link>https://www.returnsignals.com/blog/jordan-craig-case-study/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/jordan-craig-case-study/</guid><description>In a completed A/B test across thousands of customers, each Signals conversation with a Jordan Craig customer added an estimated $30 in repeat revenue within two weeks of the post-delivery check-in, measured against a randomized holdout.</description><pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate><category>case study</category><category>e-commerce</category><category>customer experience</category><category>iMessage</category><category>streetwear</category><category>repeat purchase</category><author>Signals Team</author></item><item><title>What apparel retailers learn when customers can text back after delivery</title><link>https://www.returnsignals.com/blog/what-apparel-retailers-learn-post-delivery-texts/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/what-apparel-retailers-learn-post-delivery-texts/</guid><description>Signals data from thousands of post-delivery conversations shows why ordinary customer replies can become service recovery, repeat purchases, and usable retail intelligence.</description><pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate><category>apparel</category><category>customer experience</category><category>iMessage</category><category>repeat purchase</category><category>post-purchase</category><category>AI</category><author>Ilya Valmianski</author></item><item><title>Memory turns a post-delivery text thread into a revenue channel</title><link>https://www.returnsignals.com/blog/memory-post-delivery-revenue-channel/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/memory-post-delivery-revenue-channel/</guid><description>A post-delivery text thread that remembers the exchange, the gift recipient, and the product a customer was already eyeing stops being a delivery check-in and starts earning revenue, conversation after conversation.</description><pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate><category>customer experience</category><category>support</category><category>e-commerce</category><category>data</category><category>AI</category><category>post-purchase</category><category>repeat purchase</category><author>Ilya Valmianski</author></item><item><title>How Quaker Marine turned post-delivery check-ins into 51% more repeat purchases with Signals</title><link>https://www.returnsignals.com/blog/quaker-marine-case-study/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/quaker-marine-case-study/</guid><description>In a randomized experiment across 1,910 customers, Signals lifted repeat purchases by 16% at 3 weeks. Among customers who engaged in post-delivery conversations on iMessage and RCS, repeat purchase rates were 51% higher.</description><pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate><category>case study</category><category>e-commerce</category><category>customer experience</category><category>iMessage</category><category>repeat purchase</category><author>Signals Team</author></item><item><title>Post-Purchase Concierge vs SMS Marketing, Helpdesks, and Return Portals</title><link>https://www.returnsignals.com/blog/ecomm-cx-marketing-return-platforms/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/ecomm-cx-marketing-return-platforms/</guid><description>How building a one-to-one relationship with every customer differs from broadcast SMS, support ticketing, and self-serve return portals.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate><category>customer engagement</category><category>sms</category><category>customer experience</category><category>AI</category><category>comparison</category><category>e-commerce</category><author>Ilya Valmianski</author></item><item><title>Best Customer Support Platforms for Ecommerce Apparel (2026)</title><link>https://www.returnsignals.com/blog/best-apparel-customer-support-platforms-2026/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/best-apparel-customer-support-platforms-2026/</guid><description>A 2026 comparison of Gorgias, Zendesk, Intercom, Gladly, Re:amaze, and Signals for apparel brands. Helpdesks, chat suites, and personal customer relationships through concierge texting.</description><pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate><category>customer support</category><category>helpdesk</category><category>comparison</category><category>e-commerce</category><category>apparel</category><category>sms</category><category>customer engagement</category><author>Ilya Valmianski</author></item><item><title>Best Texting Services for Ecommerce Apparel (2026)</title><link>https://www.returnsignals.com/blog/best-apparel-texting-services-2026/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/best-apparel-texting-services-2026/</guid><description>A 2026 comparison of Attentive, Postscript, Klaviyo, Yotpo SMSBump, Emotive, and Signals for apparel brands. Marketing broadcasts vs two-way conversations.</description><pubDate>Thu, 26 Feb 2026 00:00:00 GMT</pubDate><category>sms</category><category>texting</category><category>comparison</category><category>e-commerce</category><category>apparel</category><category>customer engagement</category><category>retention</category><author>Ilya Valmianski</author></item><item><title>Best Return Portals for Ecommerce Apparel (2026)</title><link>https://www.returnsignals.com/blog/best-apparel-return-portals-2026/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/best-apparel-return-portals-2026/</guid><description>A 2026 comparison of Loop, Narvar, AfterShip, Happy Returns, ReturnGO, and Signals for apparel brands. What each tool does best and where the personal customer relationship fits.</description><pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate><category>returns</category><category>return portal</category><category>exchanges</category><category>comparison</category><category>e-commerce</category><category>apparel</category><category>customer engagement</category><author>Ilya Valmianski</author></item><item><title>SMS CX Shouldn&apos;t Be NoReply</title><link>https://www.returnsignals.com/blog/sms-cx-shouldnt-be-noreply/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/sms-cx-shouldnt-be-noreply/</guid><description>E-commerce made returns frictionless by eliminating the moment to help. Proactive SMS gives that moment back.</description><pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate><category>returns</category><category>e-commerce</category><category>customer experience</category><category>AI</category><category>post-purchase</category><author>Ilya Valmianski</author></item><item><title>The End of Reactive Support</title><link>https://www.returnsignals.com/blog/return-starts-before-return/</link><guid isPermaLink="true">https://www.returnsignals.com/blog/return-starts-before-return/</guid><description>How proactive post-purchase engagement can prevent returns, convert refunds to exchanges, and build customer loyalty in e-commerce.</description><pubDate>Tue, 13 Jan 2026 00:00:00 GMT</pubDate><category>returns</category><category>e-commerce</category><category>customer experience</category><category>AI</category><category>post-purchase</category><author>Ilya Valmianski</author></item></channel></rss>