# Jordan Craig started iMessaging customers after delivery. Two weeks in, each conversation was worth an extra $30

> In a completed A/B test across thousands of customers, each Signals conversation with a Jordan Craig customer added an estimated $30 in repeat revenue within two weeks of the post-delivery check-in, measured against a randomized holdout.

<div class="not-prose my-2">
  <p class="text-sm uppercase tracking-[0.14em] text-tertiary mb-3">Jordan Craig × Signals</p>
  <p style="font-size: 1.5rem; line-height: 1.6;" class="text-secondary sm:!text-[1.875rem]">
    In streetwear, the next sale starts the moment the box opens. [Jordan Craig](https://jordancraig.com) used <span class="text-primary font-medium">Signals</span> to check in right after delivery, suggest the piece that completes the look, and measure the result against a holdout group that got nothing. Each conversation added an estimated <span class="text-primary font-medium">$30</span> in repeat revenue within two weeks of delivery, <span class="text-primary font-medium">$21</span> of it in the first week alone, and the earliest customers are tracking toward roughly <span class="text-primary font-medium">$56</span> by week four. The full-pilot gap is statistically significant (p = 0.03).
  </p>
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<div class="not-prose my-8 grid grid-cols-1 sm:grid-cols-3 gap-3">
  <div class="rounded-2xl bg-surface-elevated border border px-5 py-5">
    <div class="text-xs uppercase tracking-[0.12em] text-tertiary mb-2">Per conversation</div>
    <div class="text-3xl font-heading text-primary">+$30</div>
    <p class="text-sm text-secondary mt-2">Estimated extra repeat revenue per conversation within 14 days, measured against the holdout.</p>
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  <div class="rounded-2xl bg-surface-elevated border border px-5 py-5">
    <div class="text-xs uppercase tracking-[0.12em] text-tertiary mb-2">Repliers</div>
    <div class="text-3xl font-heading text-primary">+40%</div>
    <p class="text-sm text-secondary mt-2">Customers who replied repurchased 40% more often than the holdout.</p>
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  <div class="rounded-2xl bg-surface-elevated border border px-5 py-5">
    <div class="text-xs uppercase tracking-[0.12em] text-tertiary mb-2">Reply rate</div>
    <div class="text-3xl font-heading text-primary">36%</div>
    <p class="text-sm text-secondary mt-2">Customers texted who wrote back, with replies still arriving 10 days after the check-in.</p>
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<div class="not-prose my-10 border-l-4 border-accent-primary pl-6 sm:pl-8 py-2">
  <p class="text-xl sm:text-2xl text-primary leading-snug mb-4">&ldquo;What stands out is that the growth is both incremental and profitable. In an A/B test we saw that every Signals conversation made us an extra $30 after 2 weeks.&rdquo;</p>
  <div class="flex items-center gap-3">
    <div>
      <p class="text-base font-medium text-primary">Rob Varon</p>
      <p class="text-sm text-secondary">Vice President, Digital, Jordan Craig</p>
    </div>
  </div>
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## At a glance

Jordan Craig is a premium streetwear brand built on denim, cargos, fleece, and outerwear. The catalog is made for sets: denim with the matching trucker jacket, shorts with the work shirt, the same silhouette coming back across washes and drops. That makes the day the box opens the single best moment to suggest the next piece (the customer is literally holding half the outfit). Most brands go quiet right then: after the delivery notification, nothing.

Signals gave Jordan Craig a way to show up in that window. The check-in starts as a simple question about how the order landed and, when the answer is positive, turns into a cross-sell: the matching jacket for the wash they just bought, a photo, a direct link, a restock alert when the piece is sold out. No survey, no discount.

<div class="not-prose my-8 rounded-2xl px-6 py-6 sm:px-8 sm:py-8" style="background-color: #007AFF;">
  <p class="text-xl sm:text-2xl font-heading text-white leading-snug mb-3">&ldquo;I appreciate the follow up. That&rsquo;s damn good customer service.&rdquo;</p>
  <p class="text-xs text-white/80">&mdash; Wayland, Jordan Craig customer</p>
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## A small change to the customer journey

From May 11 to June 11, 2026, every new Jordan Craig customer was randomly assigned 50/50: half got the post-delivery check-in from Signals, and half were held out, continuing through the normal post-purchase experience. Every result below is the check-in group measured against that holdout.

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  <div class="grid grid-cols-1 sm:grid-cols-3 gap-4 text-center">
    <div>
      <div class="text-3xl font-heading text-primary">50 / 50</div>
      <div class="text-xs text-secondary mt-1">treatment / control split</div>
    </div>
    <div>
      <div class="text-3xl font-heading text-primary">31 days</div>
      <div class="text-xs text-secondary mt-1">live, May 11 to June 11, 2026</div>
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    <div>
      <div class="text-3xl font-heading text-primary">36%</div>
      <div class="text-xs text-secondary mt-1">of customers texted replied</div>
    </div>
  </div>
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## The result: customers came back and bought again

The dollars below come from Shopify order data, and every figure is an increment against the holdout. In the first 7 days, each conversation added an estimated $21.16 in repeat purchases. By week two that grew to $30.34. And the earliest customers, the ones who've had a full four weeks since their check-in, are tracking at $56.40 extra per conversation, though that cohort is still small (about 100 customers a side).

**Extra repeat revenue vs. holdout**

| Basis               |  7 days | 14 days | 28 days |
| :------------------ | ------: | ------: | ------: |
| Per conversation    | +$21.16 | +$30.34 | +$56.40 |
| Per customer texted |  +$7.97 | +$11.51 | +$21.61 |

Customers who engaged in a conversation repurchased 40% more often than the holdout over the pilot (p = 0.012).

<div class="not-prose my-8 rounded-2xl px-6 py-6 sm:px-8 sm:py-8" style="background-color: #007AFF;">
  <p class="text-xl sm:text-2xl font-heading text-white leading-snug mb-3">&ldquo;Thanks a milly James, as soon as they restock, I&rsquo;ll most def cop them on the 1st&#x203C;&#xFE0F;&rdquo;</p>
  <p class="text-xs text-white/80">&mdash; Daniel, Jordan Craig customer</p>
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## More than a third of customers replied

36% of the customers Signals texted wrote back. Marketing texts usually land between 1% and 5%, so a message that gets over a third of customers to respond operates on a different kind of channel. And the replies kept coming: 31% answered within 6 hours, and the rate was still climbing 10 days after the check-in, because people respond when they've actually lived with the product.

These weren't throwaway replies, and the threads rarely stopped at "love it." Once a customer confirmed the order landed well, the agent suggested the piece that completes the look, asked a size, sent a photo, dropped a direct link. Sold out in their size? It set a restock alert, and customers answered with exactly what they'd buy on restock day.

<div class="not-prose my-8 rounded-2xl bg-surface-elevated border border px-6 py-6 sm:px-8 sm:py-7">
  <p class="text-xs uppercase tracking-[0.12em] text-tertiary mb-4">One real thread, lightly edited</p>
  <p class="text-sm text-secondary mb-2"><span class="text-tertiary">Signals:</span> saw your order arrived. how's it looking so far?</p>
  <p class="text-sm text-primary mb-2"><span class="text-tertiary">Customer:</span> these pants are so fire and exactly what im looking for. I love em</p>
  <p class="text-sm text-secondary mb-2"><span class="text-tertiary">Signals:</span> love that fit! the hudson denim trucker jacket in mesa wash is a great match if you want to complete the look. what's your usual shirt size?</p>
  <p class="text-sm text-primary mb-2"><span class="text-tertiary">Customer:</span> 3xl</p>
  <p class="text-sm text-secondary mb-2"><span class="text-tertiary">Signals:</span> that one's sold out in 3xl, but the local dealer trucker jacket in cement wash is available. want to see a photo?</p>
  <p class="text-sm text-primary"><span class="text-tertiary">Customer:</span> Sure 👍</p>
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Customers drove it themselves just as often: asking for the same pair in black, for the jacket that matches the wash, for restock dates on three styles at once. That's the kind of buying signal brands usually spend real marketing dollars to surface, and here it's worth real money: an extra $30 per conversation inside two weeks, before counting anything that compounds later.

## The same thread did the support work

A conversation that starts as a check-in doesn't stay in its lane. About 36% of the conversations Signals opened during the pilot ended up working a real issue: a size that didn't fit, a package that went sideways, a question about the return policy. The agent handled those in the same thread, and roughly a quarter of them ended in a return or exchange completed right there, no email queue, no hold music.

That protects the revenue story too, because the fastest way to lose a second purchase is to fumble the first one. When a customer said the fit was off, the agent checked stock in their size, suggested the right swap, and linked the exchange portal in one message. One customer's mixed-up order got corrected before it even shipped; another's "where's my package" was settled with a tracking link in minutes.

The obvious worry is that putting an exchange link one text away invites more returns. It didn't. The check-in group returned about 13% fewer of their delivered items than the holdout. The returns that were going to happen anyway just became a better experience: caught early, in a thread the customer already had open, and steered toward the right size instead of a refund.

## Why this mattered for Jordan Craig

Jordan Craig didn't change its brand, its product, or its drop calendar. It added one well-timed conversation, and the post-delivery window stopped being silence: it sells the next piece, books the exchange, and hears about it when something's off.

The read after a full month is simple. When Jordan Craig showed up after delivery, customers answered. And more of them bought again.

<div class="not-prose my-8 rounded-2xl px-6 py-6 sm:px-8 sm:py-8" style="background-color: #007AFF;">
  <p class="text-xl sm:text-2xl font-heading text-white leading-snug mb-3">&ldquo;Thank you. That&rsquo;s some awesome customer service. I love it.&rdquo;</p>
  <p class="text-xs text-white/80">&mdash; Javon, Jordan Craig customer</p>
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<div class="not-prose my-12 rounded-2xl bg-surface-elevated p-8 sm:p-10 text-center">
  <p class="text-xl sm:text-2xl font-heading text-primary mb-3">Want results like these for your brand?</p>
  <p class="text-secondary mb-6 max-w-md mx-auto">Signals helps apparel and lifestyle brands turn post-delivery check-ins into real customer conversations and measurable repeat purchase lift.</p>
  [Book a Demo](https://cal.com/alejandro-zaniolo/30min?overlayCalendar=true)
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